The Creative Storyteller
I’m Aryan, a writer turned creative explorer, currently building my path in music production and scriptwriting.
I've been a part of multiple agencies as a Copywriter / Senior Copywriter, where I worked on multiple brands. Now I'm looking for projects and work that would feed my hunger to create. So I'm on a pursuit to find the kind of work that excites me, challenges me, and leaves a mark.
At the core, I believe creativity is about impact and legacy. I want my work to carry my name in a way that makes people say: “Oh, Aryan worked on this? Then it’s going to be epic.”
My journey
When I was in school, there used to be a section in language subjects for writing essays and our tuition teacher had told us to learn some 4-liner poems and start your essays with them. That was too boring and tedious so I started writing my own poems for different topics and that's how I started writing.
Poems turned to blogs, blogs turned into writing stories. While researching for ways to make money by writing I found out about copywriting.
And where it went from there, you can see in my portfolio and resume!
My process
I love reverse engineering things. So basically imagining what a creative is supposed to do, then how will it get there. The fun begins with finding and fine tuning the simplest idea to answer the how. Then I like to lay out a few ways to execute it, from the lowest hanging fruit to the highest and the most complexly hanging one. Finally, I go ahead with the option that seamlessly gets the message across with the intensity and depth that is required.
My vision
I see writing not just as a job, but as a way to tell stories. Advertising sharpened my selling and persuasive skills, but my dream remains to build ideas that go beyond a brand and build a reputation as versatile creator.
