The Creative Storyteller
I’m Aryan, a writer turned creative explorer, currently building my path in music production and scriptwriting.
I've been a part of multiple agencies as a Copywriter / Senior Copywriter, where I worked on multiple brands. Now I'm looking for projects and work that would feed my hunger to create.
At the core, I believe creativity is all about impact and legacy. I want my work to carry my name in a way that makes people go “Oh, Aryan worked on this? Then it’s going to be epic.”
My journey
When I was in school, there used to be a section in language subjects for writing essays and our tuition teacher had told us to learn some 4-liner poems and start the essays with them. That was too boring and tedious so I started writing my own poems for different topics and that's how I started writing.
Poems turned to blogs, blogs turned into writing stories. While researching for ways to earn money by writing I found out about copywriting.
And where it went from there, you can see in my portfolio and resume!
My process
I love reverse engineering things. So basically imagining what a creative is supposed to do, then how will it get there. The fun begins with finding and fine tuning the simplest idea to answer the how. Then I like to lay out a few ways to execute it, from the lowest hanging fruit to the highest and the most complexly hanging one. Finally, I go ahead with the option that seamlessly gets the message across with the intensity and depth that is required.
My vision
I think skills that I have and the ones I'm working on are all ways to tell stories. Ideas need to have an impact that goes beyond what's trending and the brief, and I'm looking to work on things that back this reference point of mine. Working with advertising and digital agencies has sharpened my marketing senses, but my dream remains to build ideas that go beyond a brand and build myself a reputation as versatile creator.
